fritondesign translates footwear functional needs into innovative solutions that work in harmony with the natural movement of the human body.

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Through 42+ years of experience working with some of the brightest in the Industry and most talented athletes, mentored by the legendary University of Oregon and Olympic Track & Field Head Coach, Bill Bowerman, Friton has amassed 33 Utility Patents and 1 Design Patent. A testament to his creative talents.

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“An Innovator is someone who has a passion for exploring and trying to understand what’s possible (or maybe what’s impossible!) at the moment” – Mike Friton